5 minutes with Jacqueline Nelson founder of Blanche Rose

Jacqueline Nelson, founder of Blanche Rose, loves all things white. If her name sounds familiar, she was formerly the CEO of HouseHold Linens. After closing this business a few years ago her clientele were asking where they could buy product with the same quality as HouseHold Linens. After looking around Jacqueline was not sure where to send them.


Last year Jacqueline took on a mentor, and went on a business mastery week-long course where she realised she wanted to build a brand. She purchased the Blanche Rose URL and emailed the mill in Portugal who were delighted to hear from her again. The process of carefully creating and designing the collection began in May last year with product arriving late last year.



One of the greatest joys for Jacqueline is seeing her beautiful white treasures blend in to any decor. Clean, comfortable and calm, the Blanche Rose collection has been created for those looking for quality and classic design.


Feedback about the Blanche Rose collection from Jacqueline’s clients who include private clients, interior designers, luxury lodge- and super yacht-owners has been very positive. Blanche Rose collection can be purchased at blancherose.com


With no retail showroom, Jacqueline provides personal consultations by phone or in person, to establish the needs of the client. With large projects and lead times bespoke items can be sourced.


Having over 20 years’ experience in the industry, an entrepreneurial mother, a mentor and a strong support network, Jacqueline loves what she does and is looking forward to Blanche Rose blossoming.