We spend a day with Edna Swart, designer, entrepreneur and the owner of ed&i swim and body.
6am
My alarm goes off. Coffee and a quick scroll through my notifications to set up my dayās goals and to-dos. Up and off for a run followed by a gym sessionāI competed internationally in athletics, so running is my discipline and clears my head for the day.
8am
Shower and beauty regime begins. It never takes me too long, but my skincare is super important to me. My morning face routine is simple. First, face scrub with Rock and Roll Suicide by Triumph & Disaster; tone with Chanel lotion douceur; vitamin C with Kiehlās; and lastly, moisturise with Murad Hydration water gel. Before I get dressed, I lather my body with ed&i body ALWAYS for full day body hydration.
8.30am
All set up for the day at my home officeāthe hustle begins once more! Emails, orders and distributors. Time is flying and so much to doāI love being my own boss.
10am
Meeting with my business partners Harry and Mike to discuss the plan of attack for the next steps in scaling, partnerships, product expansion and strategy.
11:30am
A quick catch up on emails before heading to my next meeting with my manufacturers of ed&i body. Iām deep into planning the next product for our body range, so perfecting and testing product with my team is very important.
1pm
Lunch with my best girlfriend Lyiaāalways so many laughs with this one. Today we dined at Mexico and I kept it simple with a ceviche salad.
1:45pm
Spending my afternoon going through my new products, testing it on myself, creating social media content, planning advertising material and deliveries with my social team.
3:30pm
A phone call from my publicist with a new opportunityāexciting things to come!
6pm
My partner Alex and I have dinner plans, so after a quick spruce up I head out to meet him. Tonight, weāre going to my favourite spot, Ezabu in Ponsonby.
8:30pm
A quick dry scrub with ed&i BEFORE, before washing it off in the shower. Then I lather my body with my AFTER body oil, which is very high in vitamin E, followed by ed&i ALWAYS moisturiser (highly recommend for super soft skin in the morning). My nighttime face routine (super important!)āanother face scrub with Rock and Roll Suicide (I canāt get enough of this), tone and finished off with prescribed retinol cream.
9:30pm
In bed now, multi-tasking between replying to messages on Instagram and Facebook, and watching a new episode of Cold Case Files on Netflix before lights out!