Walk into the busy reception of an Auto Super Shoppe and first impressions count. What you see is exactly what you get.
The airy white reception is immaculate, the forecourt is spotless and the service is prompt. While the coffee and tea station percolates, a line of women drop keys off, smiling. All indicators show the boxes are being ticked for many happy customers.
“We offer dealer style workshops, but not at dealer style prices,” explains general manager, Kellie Tremayne.
No grumpy grease monkey or girlie calendar hiding here. This is a premier workshop, a one stop shop offering car repairs, comprehensive servicing, and set prices with a “no surprises” guarantee.
Women in particular love the Auto Super Shoppes’ formula, with many bringing their family members’ cars for servicing or repair. Surprisingly, several of the company’s award-winning workshops are owned and operated solely by women.
“We find a women are often the key decision-makers when it comes to choosing where cars go,” sasy Kellie. “They do not want to walk into a dirty, filthy workshop. We provide an environment in which your mother or grandmother would be happy to sit and wait.”
Over the last 10 years the company has expanded into 82 locations across the country, with more than 300 technicians, making it the biggest owner-operated premium automotive centre network in New Zealand. There are 29 workshops are based in Auckland alone.
“Everyone we talk to is surprised to hear how many there are,” Kellie says. “We’ve certainly got Auckland covered. Our most southern centre is in Invercargill, and the furthest one north is Whangarei.”
Fleet servicing lease vehicles is another specialty. Due to the group’s national footprint, competitive terms, and central billing, it’s a service no other repairer in New Zealand can provide.
Kellie says: “New health and safety regulations mean a car is a workplace now — especially if you have work representatives out on the road. If employers don’t take reasonable steps to make it a safe workplace, they’re liable.”
She makes the point that a service is not a check.
“There are still a lot of backyard mechanics out there. You must know that your car is being properly serviced to manufacturer’s specifications using the right oils and parts, so you fulfil your obligations if you’re an employer, or, as an owner, prevent it costing money before it should.”
For more information on nationwide fleet servicing or special offers email general manager Kellie Tremayne: email@example.com