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A Guide to Jeans with Signature style

There’s nothing more timeless than a pair of jeans. They suit all ages, come in styles to work for all shapes, and truly are one of the absolute staples in most of our wardrobes. The right pair of denims will take you effortlessly from daytime to evening and in some cases, from weekends to work.



There are so many variables with jeans — it’s not just the cut or style, but also the placement of the pocket, the softness and wash of the denim, or even the actual colour and size of stitching. These factors all play a role as to whether you’ll step out looking fab or fail. So, how do you know which pair works best for you? Read on for a few tips to help find your perfect pair.



For both men and women, dark denim is the most flattering and versatile as it can be dressed up or down. Raw (less worked) denim looks sharpest for longest, but you do sacrifice slightly in the comfort stakes. The fit is also key, I see far too many middle-aged and older men in jeans that are quite honestly too big.



Jeans are an investment — cheap denim is never as flattering as more expensive versions.



Boyfriend jeans work best in the daytime, although the addition of a pair of heels and pretty top will take them out for a casual dinner.



White jeans work in both winter and summer, and look as great paired with a cosy knit as a summer shirt.



If you have a BIG BUM, look for a dipped yoke at the back and shaped (soft ‘V’ at the bottom) rear pockets. Look for pockets that are slightly larger, which keeps them in proportion to your butt. Avoid heavily embellished pockets as these draw attention to your rear.



If you have NO BUM, you need pockets that are placed higher on the rear as this creates a visual “lift”. Add drama by going for stitching detail and if there’s an option, choose a flap pocket.



If you have a TUMMY, look for a shallow front pocket, and avoid button flies or any extra gather at the front.



If you are CURVY, consider a slim-straight leg, or bootcut, over a skinny jean. These will elongate and flatter your leg.



If you are SKINNY and want to look slightly curvier, consider a lighter, washed pair.



Jackie O’Fee is owner of leading personal styling consultancy Signature Style. She also loves to help men and women find their perfect pair of jeans. Give her a call on 09 529 5115, email her at or take a look at her website