Now that the vast majority of us are staying in to stay safe and do our bit for the collective health of the nation, the home has become even more of a sanctuary. Many of us also have more time on our hands, so it’s the opportune moment to design and redefine our immediate environment.
Auckland’s Parnell Gallery has set up an online way for art lovers to ‘view’ a piece in their own home – perhaps for that new office or the bedroom you’ve been meaning to decorate for some time.
The methodology is simple. First browse through the myriad paintings by established and emerging New Zealand artists on the gallery website (parnellgallery.co.nz) and choose one or two that capture your imagination. Then, send the gallery a front-on photograph of the space you wish to enliven, include a note on its dimensions and, by the magic of Photoshop, you will receive an image of the work virtually ‘hung’ in your own home.
“We believe art has the ability to uplift the spirits when times are tough and so are offering this as a free service with no obligation to buy,” says Anna Silcock of Parnell Gallery.
The fallout from the Covid-19 pandemic has hit the arts community particularly hard yet the creative arts are an invaluable asset for our mental wellbeing. “We want to continue to support and market our artists during the lockdown and this virtual viewing is one way we can do that while at the same time helping people to make their homes more of a haven right now and into the future,” says Anna.