Monique Laloli is an expert in the world of photo retouching and manipulation and has gained worldwide recognition working with some of the top real estate agencies in New York.
Laloli gained her invaluable skills by working for a photo agency on the North Shore, then by working at the New Zealand Herald for six years. In 2012 Monique travelled to New York City and has been there ever since. She began working as the lead retoucher for MW Studio, an architectural and real estate company, founded by Michael Weinstein, who is one of the top architectural photographers in New York City.
MW Studio has their own unique formula for making sure their photos stand out against the competition. Instead of solely working with one image, Monique layers four to six different exposures into each file. This method ensures that no details are lost and the views from the windows are clear and never blown out. Unlike HDR, the layering method means everything will be more precise and you have complete control over the finished image. Since working at MW Studio, Monique has worked on many homes that belong to celebrities; including Jennifer Aniston, Jon Bon Jovi and John Legend.
Attention to detail is one of the most important aspects of the job, as well as an eye for colour and how the overall photo should look. The main goal is for each photo to look well balanced and inviting to the eye. A fantastic looking photo can mean the difference between getting interested buyers to view the property or not. Monique enjoys making creative decisions for each photo, whether she feels it should look light and bright or edgier and more moody. To get a better understanding of the whole photography process, Monique has accompanied Michael on many of his photoshoots and helped set up each room so it is shown to it’s best advantage.
In the past year, MW Studio has expanded their services to include photos taken by a drone. FAA approved drone pilot, Tom Urban of Urban Aerials, is able to capture images such as large estates perched high on a cliff. Monique feels extremely grateful that she gets to work for Michael Weinstein. She says, “The experience I have gained has been invaluable and the high standard that is expected just makes me want to push myself more and learn new editing techniques.”