There’s a new salon-only makeup brand in town founded by women for women and it’s called Lauren & Louise.
As a beauty industry pro and micropigmentation specialist, Pip Mcgregor grew increasingly frustrated when she struggled to find a professional-only makeup brand for her Christchurch clinic Making Faces. “I’ve started two salons now but each time I’ve set up I’ve had a difficult time finding cruelty-free, on-trend, pigment dense, skin nourishing make up,” she says. “There’s no better place to buy makeup than from a salon you trust—they know your skin type and can get your colours exactly right.”
Not one to rest on her laurels Pip took a leap and created her own collection. Her aim was to create a high-performance brand that makeup artists would love to use; source world-class products that were good for everyday wear in our climate, and support salons and makeup artists in every way to help them achieve success. Additionally, Lauren & Louise needed to be 100% cruelty-free. The company is strongly against animal testing, which stands out in an industry dominated by large organisations who still test on animals.
Great Makeup That Nourishes
Two years on, Lauren & Louise, sourced mainly from New York City and Australia, has come to fruition. “We tried hundreds of formulations from multiple high-end cosmetics manufacturers around the world,” says Pip. “So many photographic makeup’s aren’t good for the skin so I wanted to source a treatment foundation that was nourishing and gave enough coverage for a wedding. Lauren & Louise includes vitamins and minerals, silk peptides, and it’s hypoallergenic, non-comedogenic and cruelty-free.”
All of the stands, packaging, branding and website is New Zealand made or sourced. “Supporting local in every way we can is very important to the company,” says Pip. “We’re keen to support the little guy who is performing in their industry—exactly what we’re doing within the New Zealand cosmetics sector.
Nurturing Talent: New Zealand Makeup Artist Of The Year
This year Lauren & Louise is hosting their inaugural ‘New Zealand Makeup Artist Of The Year competition’. It will be judged later in the year and is open to all makeup artists—amateur or professional. “The idea behind the award is to celebrate makeup artistry in New Zealand for the unique art that it is,” says Pip. “We’ll have different categories with the overall winner claiming a huge $5,000 worth of prizes, a figure that keeps rising as more sponsors come on board. They’ll also win a professional portfolio of their work and well-deserved recognition in a competitive industry.” For entry details and more information go to laurenlouise.co.nz.
A Great Response
Lauren & Louise is receiving an enthusiastic response wherever it goes. “I think the product speaks for itself,” says Pip. “We’re thrilled at the reviews we’ve had. The market changes so quickly now with influencers and social media and by being at ground level we can adapt our collection quickly which keeps our salons and makeup artists up to date with exactly what their clients are wanting. Lauren & Louise is a local company that ‘gets it’.
“We know the challenges our customers are facing and the opportunities they many not have seen yet. We’re keen to collaborate with makeup artists, salons and stylists small and large. Lauren & Louise is a brand small enough to react and adapt with trends but large enough to provide clients with all the perks rarely seen anymore even with the ‘big suppliers.”
A Big Fan Base
Lauren & Louise has been welcomed to the New Zealand professional beauty fold. “It’s been better than I could ever have imagined,” says Pip. “It’s humbling the amount of support we’ve had and watching it gain momentum in such a competitive sector is reassuring that we are getting something right.”
The idea behind the award is to celebrate makeup artistry in New Zealand for the unique art that it is.