Auckland, New Zealand – Ferrari officially launched its new landmark showroom in Auckland on Wednesday, 14 December, 2016.
Strategically positioned at the high profile site on the corner of Great South Road and Manukau Road, the all-new 450-square-metre state-of-the art showroom, Continental Cars Ferrari, will showcase a number of Ferrari vehicles including the all-new 488 Spider, California T ‘Handling Speciale’ and F12berlinetta on the day of the opening.
Dieter Knechtel, the managing director of Ferrari Far East and Middle East said, “It is with great pleasure that we launch this stunning new showroom. In the heart of Auckland, this new showroom will not only be the landmark of the area, but also an important pillar in the Ferrari dealer network globally. The significant investment made by Continental Cars Ferrari proves the strength and confidence of our partner in the Ferrari brand and the future. We are excited to see that level of growth in one of the most dynamic cities in the region.”
Herbert Appleroth, CEO of Ferrari Australasia added, “Ferrari’s New Zealand customers have a long and significant affinity with Ferrari. Some of our clients here are among the most respected collectors in the world, with many of our special limited editions making their way here. In addition, we have already noted that 50% of our New Zealand clients are new to the Ferrari brand. We expect that this new state-of-the art facility will only continue to strengthen Ferrari’s position with our New Zealand customers.”
This impressive dealership will reflect Ferrari’s global position as an established luxury leader and feature an exclusive customer personalisation area for clients to enjoy when ordering their unique and exclusive Ferrari. The heart of the exclusive Ferrari craftsmanship experience, this beautiful customer lounge and Ferrari atelier complements the state of the art showroom facility and optimises the experience for Ferrari owners to ensure perfect service and attention in all respects. Working with a specialist Ferrari team member, clients will be able to create their dream car, selecting every last detail from their choice of chair fabric to wheels, paint colour and steering wheel. The showroom will provide new ways for customers to interact and experience the very latest Ferrari product.
Continental Cars has a respected and longstanding relationship with Ferrari, having been the exclusive official dealer for New Zealand since 1973.
“We are proud to be the sole official representative of Ferrari in New Zealand since 1973 and excited to unveil both the all new Continental Cars Ferrari showroom in Auckland,” said Tony Elsmore, dealer principal, Continental Cars Ferrari. “This is a world class automotive facility with additions such as the Ferrari Atelier which will allow us to provide our customers with an exceptional level of service and the ability to welcome prospective buyers with the most up to date technology and equipment available.”