The coveted ‘Mercedes-Benz Presents’ designer for New Zealand Fashion Week 2019 is announced as Paris Georgia.
Two innovative and sophisticated brands are set to join forces for New Zealand Fashion Week 2019 with leading design label Paris Georgia named as the coveted ‘Mercedes-Benz Presents’ designer. Paris Georgia will showcase their Fall Winter 2020 collection at New Zealand Fashion Week with two stunning bespoke outfits curated specifically for the event, drawing inspiration from the brand.
Designers Paris Mitchell-Temple and Georgia Cherrie are known for their clever use of fabrics and colours. Producing garments that are instant luxurious classics, they are an ideal collaborator to work alongside Mercedes-Benz as the star attraction for one of New Zealand’s most glamorous events.
“Partnering with Mercedes-Benz has always been a dream of ours” says Georgia Cherrie. “Mercedes-Benz is affiliated with so many fashion brands we admire all over the globe, it is truly an honour to sit alongside these designers.”
Like Mercedes-Benz, Paris Georgia is dedicated to quality craftsmanship, with the inspiration for their work often springing from the textiles they source. Each custom-made fabric is created alongside suppliers to ensure it flatters the female form. Paris Georgia attributes much of their success to the strong community of women that have helped build the brand to date. Paris and Georgia look to their mothers, their friends and women around them as real life muses.
“Our label is dedicated to discerning beauty and timeless femininity,” Paris Mitchell-Temple says. “To that end, we’re always looking to create classic pieces that our customers can wear regardless of trends or seasons.”
General Manager of Mercedes-Benz Cars New Zealand, Lance Bennett, says we are excited to see our commitment to fashion unfold on a local stage, complementing the brand’s global involvement in more than 50 fashion platforms around the world. We are honoured to be partnered with Paris Georgia, and to showcase their collection at New Zealand Fashion Week 2019. Paris Georgia is a brand that prides itself in producing garments to make women feel empowered and confident.”
“We see the parallels between both worlds, which are dramatically evolving to be more open and accessible to everyone. We continue to produce a variety of vehicles that incorporate new innovations from constant connectivity to personalised experiences through our MBUX interface which incorporates “Hey Mercedes” voice-control. These features continue to enhance driving enjoyment across generations of buyers.
The Mercedes-Benz Presents initiative recognises and celebrates designers who are dedicated to delivering garments of the highest quality, through innovative design and unique style. We look to align with like-minded individuals based on our shared philosophies and values.
There will be a few surprises on the evening of the show, with some exciting collaborations with local and international designers and muses.