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The Business of Passion

Science shows us that passion is contagious. Researchers have proven entrepreneurial passion, or EP, plays a critical role in an entrepreneur’s success.


As a business mentor and entrepreneur, I am absolutely convinced that it is true.


Passion is core to a person’s self-identity. It defines you, therefore it also defines your business. In my 30-year career, working with big multinationals in London and globally, and also as a business owner, I’ve witnessed this first-hand.


Passion mobilises your energy, and enhances your commitment to your goals. (It’s what makes you drag yourself out of bed at 5am to work on a new pitch, or work until midnight to finish your website or land your first customer.)


At the weekend, watching TV with my daughter, it was clear as judges chose the finalists on X-Factor, it was not about just being the ‘best singer’— it’s about passion — what excites you; what defines you; what you’d do for free!


The best TED speakers have the ability to powerfully connect with their audiences. The reason is because they are hugely passionate about their topic. The topic is salient to their self-identity.


Something else all successful people have in common is that they are 100% clear about what they want, and how they plan to get it. Of course, sometimes the roadmap to success and happiness is more complicated than a set of Ikea instructions(!) but identifying and harnessing your true passions will bring clarity to both your business and life.


As any business owner knows, being successful is not just selling the fastest or coolest product. People don’t buy products or buy ‘what’ you do, they buy why you do it. Make what you do your passion. Love what you do and make sure your customers know it too.


What are you passionate about?

Identify what it is you are truly passionate about. Then DO something with it. Find and use your passion… and you’ll have a great business and life. If you don’t, you won’t!


As the late Steve Jobs once said, “You know your time is limited, don’t waste it living someone else’s life”.


I’m lucky I get to work every day with clients helping them identify their passion, unearth their ‘why’, and get very clear about what they want to help them build satisfying businesses, doing work they love, with people they like.


Jo Eddington
Co Founder:
Business Mentor, Author & Trainer/Registered BMNZ
Mentor/Auckland Chamber of Commerce/ICA Life Coach