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twenty-seven names | Yada Yada, Put the fun back into everyday fashion

With winter almost over, it’s an exciting time for fashion as the release of fresh new collections launch in time for spring. Featuring crimson reds and royal blues amongst a sea of crisp white, twenty-seven names’ newest collection, Yada Yada, is modern, edgy, and fun.


But this is one clothing range that is about more than just fashion. This year, the pieces take their inspiration from Seinfeld, honouring the show that “made something out of nothing” 20 years on from the airing of its final episode. This is where the boldness of the collection draws from; the mayhem of life, the moments that leave an impression, and the significance of the small but touching moments of day to day living.


Inspired by the show’s witty character Elaine Benes, co-founder Anjali Burnett describes the collection as having “a little grace, puffy shirts, and 90s vibes”. With pops of colour and floaty hemlines, the clothes are young and flirty, yet effortlessly timeless. It’s a collection made for the modern woman’s life; from the office, to running for the train, to a coffee date with friends, Yada Yada puts the fun back into everyday fashion.


Pop on into twenty-seven names from 26 July to catch the first drop of the collection.


Words: Georgina Shearsby-Roberts