New Zealand-founded prestige skincare brand BeauEver has announced an exciting partnership with New Zealand’s most successful winter Olympian, X Games medallist and three-time World Champion snowboarder, Zoi Sadowski-Synnott.
More than a traditional ambassador relationship, the collaboration will see BeauEver and Sadowski-Synnott work together to develop a new performance-focused skincare range inspired by life in the mountains and the unique challenges of extreme outdoor environments. The upcoming Zoi collection will combine BeauEver’s science-led skincare expertise with Sadowski-Synnott’s firsthand experience competing at the highest level of international snowboarding.
For Sadowski-Synnott, whose career has taken her to some of the world’s harshest alpine environments, skincare is an essential part of both performance and recovery.
“As a professional snowboarder I spend a lot of time in harsh environments, whether it’s high UV from sun, snow, altitude or freezing cold,” says Zoi. “I need my skin to be protected both on and off the mountain. After a big day, I really like being able to recover and take care of myself and having good quality skincare is an important part of that.”
What makes the partnership particularly meaningful is her hands-on involvement in the product development process. Working alongside the BeauEver team from the outset, the snowboarder has been actively contributing ideas, testing formulations and providing feedback to ensure the range reflects the real needs of people leading active outdoor lifestyles.
Founded in New Zealand in 2019, BeauEver has quickly established itself as an internationally recognised skincare brand, with operations spanning New Zealand, Switzerland and China. Inspired by New Zealand’s alpine environment and powered by science-backed innovation, the brand has built a reputation for combining cutting-edge skincare technology with premium ingredients and global expertise.
Product development is led by Judith Fiedler, former Head of Global Product Development at luxury Swiss skincare brand La Prairie, bringing decades of international experience to BeauEver’s growing portfolio. The brand’s approach to skin health is guided by its proprietary Holo-Aging Theory, which addresses multiple dimensions of skin ageing through advanced formulations and research-driven innovation.
BeauEver New Zealand General Manager Liam Corkery says the partnership is a natural alignment of values: “BeauEver was founded on the belief that skincare should combine scientific excellence with inspiration drawn from New Zealand’s unique natural environment. Zoi’s connection to the mountains, her commitment to performance and her authentic approach to life make her an ideal partner for our brand.”
As BeauEver continues its international expansion, the partnership signals an exciting new chapter for the brand. Additional details surrounding the Zoi skincare range will be announced in the coming months.
