To celebrate bold ideas and big imaginations, LEGO New Zealand is giving local girls the ultimate shout-out. She Built That is the LEGO Group’s latest effort to celebrate girls’ creativity, imagination, and power to build without limits.
Too often, the world underestimates what girls can create. Recognising this, LEGO New Zealand is twisting that narrative and showing how girls are already shaping the world around them in incredible, creative ways. Bold, colourful and unapologetically girl-powered, in New Zealand, She Built That is shining a spotlight on some of the coolest next-gen icons who are changing the game with bricks, beats, and serious girlboss energy.
The partnership sees the iconic dance crew take inspiration from the LEGO Group’s latest retake on RUN DMC’s classic track “It’s Like That”, using the fun moves and beats of “She Built That” to create a Kiwi girl-power-inspired routine.
Helping to break the stereotype that only boys are ‘good at building things’, and inspire young girls across New Zealand to follow their passions, LEGO New Zealand has partnered with local girls dance crew, the Duchesses. As national champions and rising global stars, the Duchesses have authentic influence in Aotearoa’s youth and creative culture, proudly continuing the country’s history of storytelling through dance.
Part of the The Palace Dance Studio founded by Parris Goebel, the Duchesses are the youth team, made up of talent between 11-17 years old. Known for their fierce and talented performances, the Duchesses have been representing Aotearoa on the global stage, participating in events like the World Dance Crew Championship and Battlegrounds NZ.
Supported by choreographers Donald Ah-Loo and Moana Davis from the Palace Dance family, the Duchesses have developed a unique and playful routine to the all new “She Built That”, a track that re-imagines RUN DMC’s trailblazing hip hop track “It’s Like That” into a vibrant celebration of girls’ creativity.
Find the Duchesses on Instagram @officialduchesses
Shop the She Built That LEGO range at lego.com/she-built-that
