There’s something undeniably satisfying about old-school photography – how it looks and feels, and the pace of it. FUJIFILM’s new X half camera taps into that nostalgia while embracing the ease and speed of digital tech.
Drawing inspiration from classic half-frame film cameras, the X half is built with vertical shooters in mind. Its rear LCD is optimised for portrait-style shots and 3:4 aspect ratio video, while a clever 2-in-1 feature lets you combine two images or video clips into a single frame – perfect for experimenting with storytelling and layouts.
The camera also includes FUJIFILM’s much-loved Film Simulations, with Grain Effect and Date Stamp options to mimic the texture of analogue prints, then, new filters like Light Leak and Halation add further vintage flair. You even get an optical viewfinder – rare in a compact nowadays – that adds to the retro vibe while keeping things both simple and tactile.
Weighing just 240g, the X half is designed to be easy to carry, easy to use, and ready whenever you’re inspired! Intuitive touch controls make it friendly even for first-timers, while the pared-back design will appeal to those who want a camera that looks as good as the shots it takes.
A companion app makes sharing and printing seamless: pair the camera with your phone via Bluetooth to transfer photos, view them in different formats, or print directly to one of FUJIFILM’s Instax™ Link printers.
And if you’re really after a film-like experience, there’s a dedicated Film Camera Mode. Use the optical viewfinder, ‘wind on’ the next frame with a manual-style lever, then develop your digital shots in the app – just like the old days, but without the hassle of the darkroom.
Whether you’re chasing creative ideas or just want something more intentional than your phone, the X half is a pocket-sized reminder of why photography still matters. And we love it.
Available now for $1,449 at NZ FUJIFILM authorised dealers.
