Beauty entrepreneur Emma Lewisham has joined forces with Porsche New Zealand as its first local brand partner, uniting two leaders in innovation, performance, and sustainability.
“The partnership began organically when Emma Lewisham products were included as welcome gifts with new electric Porsches,” Emma tells Verve. “Through this experience of working together, we discovered a profound alignment in how we operate as companies – both sharing ambitious goals around excellence, quality, and our pioneering approach to sustainability without compromising on performance or luxury. It’s truly an extraordinary honour to be in partnership with Porsche.”
How does Porsche’s approach to performance and design align with your approach to beauty?
“Both Emma Lewisham and Porsche are relentless in creating the very best products in the world and going to extraordinary lengths to achieve this. I see Emma Lewisham as an innovation and product company first and foremost – I cannot understate the focus and relentlessness that goes into our formulations and how truly exceptional they are. It’s precisely why we’re now ranging in the world’s most prestigious retailers like Harrods, Liberty and MECCA.
“In terms of design philosophy, we both put the challenge at the centre. Porsche builds cars with revolutionary engineering approaches, constantly pushing boundaries in performance, aerodynamics, and materials science. They don’t follow automotive conventions; they redefine them. Similarly, Emma Lewisham formulates in an unconventional way that’s genuinely revolutionary to the rest of the beauty industry.”
What kind of impact do you hope this partnership has on your audience – and Porsche’s?
“I hope it inspires women to chase audacious goals and believe unwaveringly in their ability to build something extraordinary. When women witness other women succeeding it fundamentally elevates what’s perceived as possible for female leadership and demonstrates the remarkable heights we can reach.”
What does luxury mean to you?
“Luxury today is about authentic alignment. It’s shifted dramatically from being about status symbols to being about conscious curation and intentional living. True luxury now means that the external message aligns perfectly with the internal reality – uncompromising quality, exceptional ingredients that are natural and intuitive to our bodies, backed by a brand with genuine purpose and unwavering ethics.”
Any upcoming initiatives with Porsche that you’re particularly excited about?
“I’m particularly thrilled about a talk I’m doing with some of Australia’s most accomplished female leaders this month, focused on supporting female leadership and empowerment. We’re also planning an inspiring event in Auckland later in the year. I’m excited to share insights about building a global brand while inspiring other women to pursue their ambitions. These conversations about leadership, innovation, and dismantling barriers in traditionally male-dominated industries are profoundly important to me.”
Which is your Porsche of choice?
“I drive the new electric Macan. It perfectly represents performance, innovation, and sustainability – but never at the compromise of excellence or luxury. It inspires me every day in how we approach formulation, proving that you can create products that are natural and beneficial for us, while still being luxurious, contemporary and exceptionally effective.”
