At Bailey Nelson, they’re out to change the way you experience eye care. It’s simple: they believe everyone deserves access to great optometry, and are here to make that happen.
Born from a desire to do things differently, Bailey Nelson blends professional eye care with standout design and a refreshingly modern retail experience. Whether you’re after a thorough eye test or just looking for your next pair of statement frames, they’re ready to help you see the world more clearly – and look great while doing it.
They don’t believe in choosing between style, service, or quality. At every each of their 11 stores across New Zealand – including six in Auckland – you’ll find expert optometrists, carefully curated eyewear, and a team who genuinely loves what they do. From timeless classics to bold new releases, their collections are crafted with attention to detail and a focus on durability, comfort, and design. And because they love giving people even more reasons to smile…
Win a $500 Bailey Nelson voucher!
They’re giving one lucky reader the chance to win a $500 voucher to spend at any Auckland store. Whether you’re due for a new prescription or have your eye on a fresh pair of frames, this is your sign to treat yourself. Don’t miss out! Enter online here.
Pop in for a visit to discover why thousands of Kiwis trust Bailey Nelson, above all others, for their eyecare.




