Fact: people are obsessed with Instagram when they head off on their holidays – always trying to outdo each other with their snaps. If you can’t beat them, join them, right?
With that in mind, global travel site Big 7 Travel (part of Big 7 Media) has put together the official list of 50 of the most instagrammable countries in the world. Every single country is ranked in order of their visual allure and popularity on social media – the list also includes the seven best spots to visit in each country for a guaranteed amazing Instagram photo.
How did they choose the winners? Via a comprehensive scoring system that analysed the amount of hashtags per destination, survey results of Big 7 Media’s 1.5 million audience, and votes cast by a panel of travel experts. These are the places where you’ll find sweeping stretches of beach, ancient monuments, kitsch cocktail bars and more street art than you can possibly imagine.
TOP 10 MOST INSTAGRAMMABLE COUNTRIES 2019: 1. Australia 2. Hong Kong 3. Canada 4. Indonesia 5. South Africa 6. Maldives 7. India 8. United States of America 9. Dubai, U.A.E. 10. Singapore
Countries who made it into the Top 20 include the United Kingdom and Italy, as well as Malaysia, thanks to its modern skyscrapers and colonial buildings. Other Instagrammable places in the Top 50 to add to your ‘must-visit’ include Morocco and Jordan. Big 7 Travel has also released a fully ranked list of every country in the world – where does your country place?
Head of Content, Sarah Clayton-Lea, said: “It’s exciting to see Australia take the top spot as the World’s Most Instagrammable country for 2019. With its golden beaches, hip architecture and natural beauty, it’s clear to see why Oz was such a favourite with both our readers and judges.”
Instagram shows no sign of slowing down as a key driver in travel trends: 67% of people surveyed by Big 7 Media said they have visited a new destination after seeing it on Instagram, while 61% of people have booked a specific hotel after seeing it on their Instagram feed.While printed guidebooks still have their uses, more and more tourists are using only Instagram for travel recommendations – 33% of people surveyed say they research their upcoming holiday destination via their Instagram feed. With 77% of people surveyed taking 2-5 holidays a year (including weekend breaks), the most popular travel content on social media are Bucket List experiences and luxury hotels.