Nicky and Jodene, co-owners of Holistic Hair, had previously worked together in the health and beauty industry. Both had a passion for natural products as well as a shared vision to build a niche natural haircare brand, with a sustainable, environmental, and social purpose.
What was your original inspiration behind starting Holistic Hair?
Nicky: Looking back, it was probably a moment of realisation that started us on this journey. We both wanted to step away from working for others and really wanted to create a brand that was a reflection of our shared values and aspirations. We got started by acquiring Holistic Hair, an existing brand with true potential to be developed to another level.
Jodene: The word ‘holistic’ was really the seed and inspiration at the centre of our vision to modernise haircare, focusing on wellness and sustainability, rather than just beauty and appearance.
Tell us how you work together in a creative and business partnership?
N: Without sounding too contrived, we really are a match made in heaven. We often reflect on how similar we are in the way we think and feel. Having said that, we have adopted very clear roles. I lead sales, marketing, and public relations, and Jodene manages the logistics and financial side of things. Practically it’s important to create this distinction around ‘who does what’. Beyond this there is a deep respect for each other’s unique talents and also gratitude for the fact that in meeting each other we found our feet in business.
How has the business evolved since 2015 and what challenges have you overcome?
J: The brand has taken enormous strides in the past 6-7 years and during that time, we’ve expanded into five international markets. It goes without saying that the pandemic has affected us like many other businesses. Our greatest challenges of late have been around coping with increases in raw material prices and availability. It makes new product development and delivery extremely difficult. Overall, a mantra of slow, steady, and sustainable growth has stood us in good stead.
What does it mean to have a hands-on approach to product development?
N: Earning a place in the global haircare market has required more than just a unique value proposition. We want to be known as the scalp and hair experts, and to be the best at this, having obtained trichology and cosmetic chemist qualifications. This means we can formulate our own products and remain true to our values. Holistic Hair is founded on four key pillars: a holistic philosophy, trichology expertise, plant-based science, and sustainability. Together these attributes present a credible and unique story in the global market.
Can you give us any insight into where the brand is going next?
J: Having received our Plastic Neutral certification in 2021 and our transition into bottles made from 100% recycled plastic, we are currently working towards our BCORP certification. We have also recently completed our regulatory readiness to enter the US, UK, and EU markets.
