Manicures and pedicures for men are here.
t’s estimated that 20% of men now undertake regular manicure and pedicure sessions – that’s a ten-fold increase over the past decade; and it’s a trend that’s continuing to grow. Here’s why treatments are becoming so popular:
They improve your hygiene
Ever thought about what lurks beneath your toenails? Or the last time you properly scrubbed the soles of your feet? Manicurists are trained professionals who know how to painlessly get all the deep-rooted grime out from under your nails. They’ll also remove dead skin meaning there are fewer places for bacteria to thrive.
They have health benefits
If you suffer from ingrowing toenails, you’ll know that prevention is better than cure. Pedicurists know how to neatly cut nails so that they don’t become ingrown. Also, removing dead skin keeps calluses, bunions and corns at bay.
It actually feels really good
Your feet have it tough, and it stands to reason that a soothing treatment, invigorating massage and cooling gels are going to feel wonderful. But the happiness doesn’t end at your ankles, as stimulating your ‘plates of meat’ boosts your bodies circulation and is stressbusting too.
Men undertake tougher physical routines
If anyone should be looking to repair and revive digits and toes, it is men. Generally speaking, the female of the species has the less physically demanding tasks, so men should be the ones to step forward, keen to work salvation into hands and feet.
Ladies love well-groomed men
If you want to make a good first impression when you shake someone’s hand, then a manicure is going to serve you well.
The perception that women don’t notice when a man has rough, calloused hands and dirty nails is a false one; and while a certain amount of ruggedness can certainly be attractive, the modern man is certainly more adept and in tune with presentation and perception.
It can even be a bonding experience
Talking of women, why do you think they head to salons en masse? It’s not because they get some kind of girl-gang discount, it’s because going offers a great opportunity to catch up on gossip and hang out with your besties.
This opens up the option for couples to visit the nail salon together; or if really daring, male buddies can go for a pedicure. The rules have changed.
The market is ready
There are bespoke products ready to go, which are conditioned and formulated for male skin and nails. This means it’s no longer a case that men feel as if they are gate-crashing something reserved solely for the ladies.
