Beyond Beauty is more than a guide to skincare branding – it’s a comprehensive, practical roadmap for anyone dreaming of launching their own cosmetic brand.
Author Dr Dominika Andrys, who holds a PhD in biotechnology and cosmetic chemistry, draws on her experience developing more than 1,000 formulas and working with over 200 global brands.
“I saw a real need for practical and honest guidance,” she tells Verve. “So, I wrote the kind of guide I wish more people had when starting out.”
The book demystifies everything from formulation and regulation to brand storytelling and packaging, rooted in science-made-accessible: “I wanted it to feel like someone guiding you through the process, not overwhelming you with jargon.”
Dominka’s scientific and entrepreneurial experience – she holds three patents – shows up throughout, especially how she empowers founders to make smart, informed decisions. The book is ideal for those just starting out or mid-journey, helping readers avoid costly mistakes and build brands that last.
“Clarity, planning, and consistency are crucial,” adds the doctor. “At the end of the day, it’s about turning your passion into something real.”
Buy Beyond Beauty: How to Build Your Own Cosmetic Brand at beautybrandformula.com/book or on Amazon.
