Adidas and Oasis have joined forces for the Original Forever campaign in honour of their shared three-decade history and the band’s record-breaking global tour.
The campaign film, created by Johannes Leonardo with director Leigh Powis of ProdCo, captures the enduring connection between the brand with the three stripes, and ‘the band with three stripes’, as it takes viewers on a journey through Oasis’s defining moments.
Set to the iconic track ‘Live Forever’ from the era-defining debut album, Definitely Maybe, the video travels from Knebworth to Heaton Park, culminating with Noel and Liam Gallagher poised to take the stage in 2025.
The campaign also introduces the adidas Originals x Oasis Live ‘25 apparel collection, a 26-piece range inspired by the band’s signature 90s style. From Firebird tracksuits and raglan sleeve jerseys to bucket hats and coach jackets, each piece reimagines classic adidas staples for today. A collection that draws from the football terraces that influenced both Oasis and adidas, blending sport and music into a look that has remained timeless across generations.
The collection is available at from adidas stores and online, oasisinet.com, and at stadiums during the Oasis Live ‘25 dates. A true celebration of a shared legacy of music, fashion, and culture, that proves that some originals never go out of style. Live forever!
