Lost and Led Astray is an underground boutique brand with an unmistakable style.
The belief that clothing can transform how women see themselves lies at the heart of every Lost and Led Astray collection – a philosophy shaped by founder Sarah-Jane Duff. In a career spanning over 25 years, she has been at the forefront of New Zealand’s body-positivity movement and a driving force for inclusivity. Ripping up the rulebook for measurement standards along the way.
Lost and Led Astray is, at its core, design-driven and uncompromising on construction. The label develops exclusive colours and prints in-house, with quality, fit and ease of wear at the forefront of the design process, alongside a love of rich fabric textures and bold silhouettes. Each collection is designed in Aotearoa, with a commitment to producing garments transparently, using natural, eco-conscious fabrics, and delivering quality finishes built to last.
The Karangahape Road studio store makes every visit feel like a personal styling session. LaLA offers something rare: a space where everything fits.
“I could not love my LaLA dresses more! You make me feel amazing!”
Find the latest collection at lostandledastray.co.nz
