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Market research company Statista estimates that the worldwide male grooming market to be worth $193 billion by 2028 – an increase of around $60 billion in just four years. But blokes’ interest in beauty might be older than you realise…
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It will not come as breaking news that most guys have absolutely no idea how to take care of their skin.
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Dane Wetton
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Getting Older? Put Some Serious Skincare Into Your Game

Someone, in a bygone age, and, I suspect, long since forgotten time, said that the older men get, the more "distinguished" they look.
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Kenzie Kraft
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Men’s Beauty

Taken at face value, that sounds pretty damn obvious, but, to get literally 'in your face', men and women have different facial needs.
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