ORAMA®, the leading New Zealand-owned and operated health supplement brand, proudly served as the exclusive Platinum Sponsor for Miss Universe New Zealand 2025.
The SkyCity Theatre buzzed with excitement as the prestigious competition culminated in a spectacular June event, celebrating beauty, grace, and inner strength, with Abby Sturgin crowned Miss Universe New Zealand 2025. For months leading up to the grand finale, all finalists embarked on an arduous journey of intense training, captivating photoshoots, and engaging media interviews. The demanding schedule, filled with glitz and glamour, required immense energy and physical resilience, and ORAMA® health supplements played a pivotal role in ensuring the contestants were fuelled with the vitality and radiance needed to shine throughout this challenging period.
The demanding schedule, filled with glitz and glamour, required immense energy and physical resilience, and ORAMA® health supplements played a pivotal role…

As a health brand deeply committed to delivering “perfect solutions for wellbeing”, ORAMA® lives by its core mission of “revitalising vitality from within”. The brand, which champions the belief that true beauty originates from cellular vitality and balance, recognises mitochondria as the powerhouse of cellular energy. ORAMA® leverages cutting-edge biotechnology to develop high-performance anti-ageing solutions, specifically centred around L-Ergothioneine, with science-backed formulations offering precise health support for women globally, and aligning seamlessly with the rigorous demands faced by the Miss Universe New Zealand finalists.


Abby Sturgin, the newly crowned Miss Universe New Zealand 2025, emphasised the importance of holistic health during an ORAMA® interview, stating: “My healthy lifestyle consists of going to the gym, eating really nutritious food, and getting a lot of rest.”
This sentiment perfectly encapsulates the collaboration’s shared belief that “health is the foundation of beauty” – a vision that extends beyond superficial appearance to embrace internal strength and physiological balance. Adding to the night’s honours, Dr Deborah Lambie, a medical doctor and a mother to a five-month-old toddler, was crowned Miss ORAMA® New Zealand 2025, further highlighting the brand’s commitment to vital women.

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