Some brands become part of a country’s story. In Aotearoa New Zealand, Skellerup is one of them.
Founded in Christchurch in 1910, the company has spent more than a century building a reputation for quality rubber products, creating footwear trusted by generations of farmers, gardeners and outdoor enthusiasts. From the iconic Red Band gumboot to specialist footwear used around the world, Skellerup’s name has long been associated with durability, craftsmanship and practical design.
Now, that heritage is finding a new expression through Skellerup Lifestyle, a collection designed for everyday wear while staying true to the qualities that have defined the brand for more than 100 years.
At the heart of the range is Meadow, an ankle boot created for women who move effortlessly between the different demands of modern life. Whether it’s a morning coffee run, a visit to the local market, time spent in the garden or a weekend away, Meadow is designed to fit naturally into the moments that fill a busy day.
Handcrafted from natural rubber and thoughtfully designed in New Zealand, the boot combines practicality with a clean, contemporary aesthetic. Available in three versatile colours, Meadow’s understated silhouette makes it easy to pair with everything from denim and knitwear to relaxed weekend outfits.
Comfort is equally central to the design. A cushioned 4mm sock lining and orthotic innersole provide support throughout the day, while the natural rubber construction delivers the weather protection Skellerup is known for.
The launch reflects a broader shift in how people approach their wardrobes. Increasingly, consumers are looking for pieces that work across multiple settings rather than serving a single purpose. Meadow answers that need, offering a boot that feels equally at home on a city street, at a country market or among the flower beds.
It’s also a natural extension of Skellerup’s long-standing philosophy. While the settings may have changed, the principles remain the same: thoughtful design, quality materials and products built to last. Those values have guided the company since its earliest days and continue to underpin every pair of boots it produces.
With Meadow, Skellerup Lifestyle demonstrates that practicality and style are not opposing ideas. Instead, they work best together, creating footwear that is comfortable, versatile and ready for whatever the day brings.
More than a fashion statement, Meadow is designed for real life.
