Since launching in 2019 to rave reviews, cult skincare brand Emma Lewisham has embodied a new sustainability standard in skincare. Their mission is to make a meaningful impact in the beauty industry, and the 100% clean, scientifically validated skincare line embodies the brand’s belief that luxurious, efficacious products don’t have to compromise people’s health or our planet.
Emma Lewisham has partnered with TerraCycle® to launch NZ’s first sustainable beauty initiative for all brands of facial skincare products, called the Emma Lewisham Beauty Circle. It’s a free, incentive-based recycling programme to ensure beauty products are kept in circularity, rethinking a beauty product’s lifespan.
Emma Lewisham Beauty Circle offers free returns, rewards and recycling for not only its own facial products’ packaging, but remarkably, for all brands. Beauty lovers hold onto a minimum of four products at a time, return these for recycling via Terracycle, and they’ll receive a $15 Emma Lewisham voucher.
This initiative focuses on mitigating the mass-wastage produced by the beauty industry, and repurposing packaging that would otherwise go to landfill. Many New Zealanders don’t realise that the majority of beauty packaging cannot be recycled via our kerbside recycling.
Founder Emma Lewisham realised the enormity of this beauty packaging problem and quickly came to the conclusion that beauty brands need to take ownership and divert end-of-life product waste, especially if the brand’s packaging includes non-recyclable materials, destined for landfill.