Silverfox MGMT is the first agency in New Zealand that exclusively represents models over 30 years old. It first opened its doors in August 2017 by Silverfox MGMT Group, originally founded in Australia. Verve gets an insight into the agency in an interview with managing director, Rebecca Swaney.
Tell us a bit about yourself Rebecca, your backstory so to speak
Working as a PA for many years, a chance conversation led me to the role of promotions manager in my late 20s in radio where I met my husband, Richard. I later hosted a Sunday morning radio show on the then Viva station. For over 12 years I have been the face of Harrisons NZ on television and their vans! I enjoy this role, presenting in front of the camera comes naturally to me. I’m an ENFJ personality type, which they say is the perfect mix of people person and organiser.
What made you want to own Silverfox MGMT New Zealand?
The idea of owning a business started to form the closer I got to 50. The skill base I have had the business broker ringing me saying, “Have I got a business for you!” That was Silverfox MGMT New Zealand. Knowing what the founders had achieved with Silverfox MGMT Group Australia, I was excited to see how much further I could take it in New Zealand. It is the perfect fit for me.
What are some of the challenges you faced starting Silverfox?
Taking care of every aspect of this business – invoicing, payroll, social media, scouting, interviewing, training, subbing, marketing – can be a juggle, but you get a natural rhythm going and take care of the big rocks first. My models are sometimes put in situations that are challenging to them. That’s where my people skills come in, to nurture, encourage and listen. Even the most experienced models at times need a ‘you’ve got this’.
And the rewards?
Working with my models brings me into contact with their lives and what a joy they all are. They are hugely supportive to me and Silverfox. Getting great feedback from clients and seeing my models bringing brands alive is always a buzz.
Daily practices that help you to deal with life’s stresses.
A guru said to me, “The universe will meet you more than halfway on this.” So, on days that are challenging and stressful I hold those words close.
Every day I start with mind power exercises: visualisations and affirmations. Three or four a week I do a quick 15-minute online yoga. The first thing I do when I sit at my office desk is write down three things that I am grateful for.
What do you think makes your company stand out?
The industry is enjoying watching our progress. We exclusively represent models over 30, with no age limit. I acknowledge myself in the mix of what makes Silverfox stand out. I bring good energy and great communication to my team of models and clients.
Is there someone who inspires you in your daily business practice, or perhaps who has helped you to get where you are today?
The support of my friends and family when buying Silverfox MGMT New Zealand was invaluable. My friend Lesley Colcord, who is a business coach, gave me excellent advice in the first few months: “Just begin!” My models are hugely inspirational to me. The confidence they have in themselves is incredible. The support I have from my model Amanda Bransgrove is priceless – having modelled for over 30 years, there is nothing about this business she doesn’t know.
What do you look for in a model?
Spark, energy, warmth, and openness. I work better with models who have a warm and engaging personality.
How has the attitude of brands to using older models changed over the past few years?
In the last two years I have only had two phone calls that have ended with “we don’t use older models”. Most clients I speak with see us as a modelling agency who happen to have mature models aged 30-pus. I want Silverfox to be an agency that adds a new colour palette to brands and to work with brands who want to connect to a wider audience.
What type of older model do you see as being most successful?
Someone with their own individual look and having confidence with their moves. Cameras are clicking continuously, so models need to keep giving new moves. Availability and flexibility with time is key.
Is there anything else you would like to add?
If a brand or company is thinking of working with Silverfox, don’t think of us only as the mature-age modelling agency, but the agency that brings a spark, a different colour palette, a different feel or a true connection to you and your audience. We love matching models to your market!
