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Superette

Superette - Rickie Dee
BeautyPeople

Knowing Rickie

Verve sat down with Rickie Dee, co-founder of Superette, to chat about the brand’s 20-year anniversary and what’s on her radar this winter.
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superette takapuna
Beauty

An Urban Seaside Shopping Experience

Takapuna Beach is fast becoming one of Auckland’s most popular places to indulge in much needed retail therapy. This comes as no surprise to those familiar with the stunning beaches and views – literally a step away from the street style shopping area.
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Superette
Beauty

What’s Hot in Takapuna

Go no further than Takapuna for all your fashion needs this winter. A sortie along Hurstmere Road and the side streets proves reveals a wealth of women’s fashion choice. With garments arriving now, it’s time to plan ahead for cooler days.
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Rickie Dee Co Founder of Superette
Beauty

A Day In The Life of Rickie Dee | Co-Founder of Superette

Marking 18 years in business, Superette’s newest store at Commercial Bay opens this month, and ahead of the big reveal Rickie caught up with us to share how she tackles her insanely busy schedule juggling work, family and of course a bit of fun. 
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