Writing should be interesting and enjoyable. But if you write online content, whether it be tedious reports, or tiresome product descriptions, it can be a chore. Xanevo offers a solution. Its AI technology allows businesses to auto-generate custom text through an innovative toolset in partnership with AX-Semantics. Managing director Jeffrey Lim tells Verve how the business came about and what it has to offer.
How was the idea for the company formed?
Initially, the idea came from Jan, one of our managing directors. He worked as a data scientist in the pharmaceutical industry, managing and implementing solutions around natural language processing and generation. He decided to leave his job and soon after, we started working as freelancers implementing content generation projects. We saw great potential based on market saturation and the positive feedback we received. We stood out among other software partners because of our high project quality. It’s why our company offers implementation services as well as workshops and training.
Your business is unique in that you have no office, allowing you to all work remotely—was this an intentional choice?
It was a clear decision to not have an office. Since the beginning we worked from different locations: Jan from Konstanz in Germany, Timo and I from Vienna, and we enjoyed the freedom. We also don’t believe in the nine till five, Monday till Friday, we’re flexible. We work when we like, wherever we like, which applies to our employees as well.
Where are you based currently, and do you hope to expand?
The company is based in Germany, but we see ourselves expanding globally. We all have a growth mindset and are keen to get in touch with many cultures.
What are some of the important values Xanevo has when it comes to offering business solutions?
One of our core strengths is quality assurance. We invest lots of time on strategic approaches to continuously improve ourselves and the quality of projects that we deliver. For that we specialise in architecture design and code design, which both lead to better maintainability and extendibility of our projects. Well-running projects result in happy customers and are more fun as well! We function as communication gears between many parties with different interests.
You offer seminars and training in AX-Semantics software, what are the benefits of this technology?
Our mission and why we offer seminars and training is to enable our clients to build and customise their own content automation projects. Software projects should be reusable and effective when changes are made. This could be the case when new products are added or when clients try to target new user groups. Our training teaches how to save time and cost in the future with our well-established methods that we validated through lots of customer projects.
Is this technology something that can be used in any industry?
The benefits from automated content are pretty much industry independent since every company has text-based processes in some way. If we had to choose an industry that benefits the most, that would be e-commerce, especially when there is a large number of products and product descriptions that can be automated. With that, the automation aspect is only secondary because primary benefits are increased web visibility (SEO) and higher conversion rates through personalisation.
Also, we like to automate written reports as this can be a very repetitive task, for example monthly financial reports. With AX Semantics as partner we have the possibility to automate content in over 110 languages which is especially profitable for international businesses or those who want to scale internationally.
